If you are involved with the broadcasting industry or you are looking to break into the industry, you will know how cut-throat the industry is. While there have been huge improvements in recent years, with the ease of sharing content online and the increasing affordability of great quality video recording equipment, there have been problems.

When the barriers to entry come down, more and more people look to get involved, which means that the competition increases. If you are looking to be a success in the industry and make great contacts, you need to work harder than merely pushing a social media presence.

There is a need to meet people, engage them and spend some time talking and listening to others. There is a slight irony that as digital communication and presence becomes more important and easier to use, the traditional methods of meeting people become ever more important. There is a need for trust, respect and reliability to be present in modern day relationships and these can be difficult elements to grow and develop when you are solely based online.

This is where having an opportunity to present yourself to your sector and meet lots of people from your industry can make such a massive difference.

Engagement is crucial in any sector

In the broadcasting industry, there is a need to engage with relevant channels, producers, financial backers and people at all levels of the sector. It is best to do this at an event where you can access and meet as many people as possible, which makes the MIPCOM event in Cannes one of the best events for people in the broadcasting industry.

This event has become one of the leading events in the broadcasting industry every single year and with the 2015 event lined up for early October in Cannes, there is an opportunity to progress your business and make great strides.

There are a number of key areas in which you can connect with others from the industry, including:

• Exhibition

• Networking

• Conferences

• Screenings

These are four key aspects of the conference and whether you are only interested in one of the elements or you would like to benefit from a mix of the different aspects on offer, you will find that there are plenty of reasons to head to Cannes get involved in October of 2015.

If you have content to show off, you need to place it in front of as many people as possible, but these people need to be interested as well. There is an argument to placing your content online because this provides you with the biggest possible audience in the world.

However, with so much noise taking place on the internet, can you really be sure that you can attract the right people to your content? When you exhibit at an event like MIPCOM, you can rest assured that your content is being placed in front of people who have an interest in what you have to offer. There is also the fact that if they have any questions about what you offer, you will be directly in front of them, able to answer questions quickly and accurately. When it comes to making a proper connection, exhibiting an event like this is the most effective way to do so.

Engage with others and boost your presence

The engagement part of the process is one of the strongest reasons for attending these events. Being able to connect and network with important people in your sector and people who can help you to achieve your aims and goals has to be seen as a highly important thing for your business.

You should always be looking to find out more about your industry and improving your knowledge base. This is why the conferences on offer are so important. If you want to be at the cutting edge of the industry and able to predict what is coming next, or to learn from the mistakes of others, you need to listen. The conference elements provide the perfect platform for you to listen to the best possible advice.

You can also attend screenings, allowing you to see exclusive shows. If you are looking to add content to your show, channel or network, these screenings provide an invaluable opportunity to find out what is new and coming next.

To make the most of an event like MIPCOM, you need to be fresh and invigorated. This is why finding the best accommodation in Cannes for your budget and needs is vital. With the right platform, you have the chance to develop your business beyond your wildest dreams.

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.