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Top 5 Social Media Marketing Mistakes in Small Business and How to Avoid Them

It’s no debate that social media has become an essential part of our lives and for businesses too. In turn, a significant number of consumers expect that a company has a social media presence that’s well-maintained. Statistically, out of 10 consumers, seven hope you to do so.

Every business, be it essay profession services, are jumping on the social media marketing bandwagon. However, if you don’t understand how to go about it, you won’t reap the benefits of developing a working social media strategy. Below are some common mistakes that most small businesses make:

1. Failure to Develop a Clear Strategy

Before you establish a social media presence, you need to have a solid strategy in place. Have a goal that you are working towards achieving. Is it to increase leads to your professional essay writing service?

It could be to establish your authority or increase your following. Come up with a plan and purpose to stick to it. Set measurable goals, time limits and take the necessary steps to achieve those goals.

Diversify the content you share. It should be things that are interesting to the audience, and that includes materials from other players in your industry.

2. Not Engaging the Audience

More than half the consumers use social media to get to your customer service. They expect to get fast responses. When you leave your audience hanging, you could lose them.

Don’t use your social media account as a stage where you share your monologue. Be interested in the audience. The same way you would like to maintain their interest in you.

Share and learn too. Ask questions and also get to exchange ideas. When you get negative feedback, don’t ignore it. Use this opportunity to start a conversation and learn from it.

Add a human touch to your content.

3. Wrong Target Audience

By now you should have an in-depth understanding of the people who consist of your target audience. Identify their location, average age and gender. Find out what their hobbies comprise of, and don’t forget about their average income.

Get to understand the problems the audience would like to find a solution for; it could be an essay writer help. Find out about their sources of information. It will help you in identifying your loyal and top-paying customers.

For best conversions, choose the social media platforms that are relevant to your target audience.

4. Lack of Consistency

Many marketers make the mistake of being inconsistent. It applies to those who fail to interact with the audience and those who don’t post regularly. Doing this makes your brand to be considered as unreliable.

You will also lose out on gaining loyal followers; those that keep coming back. Check your accounts regularly, and respond to reviews or answers to questions. Also, your brand image should be consistent across all platforms.

That applies to your logo, branding and site design.

5. Being Self-centered

Some social media marketers miss out on the purpose of social media. Don’t just talk about yourself. If your content always revolves around you, you are most likely to lose existing followers.

Be a giver. Share compelling content and do it effectively. As you gain loyal followers, you can now talk about your services or products, and how they can benefit the people. Read blogs within your industry.

Strive to make connections and not just a sale. You need to attain sales passively. Build a relationship, then trust and your audience will be ready to listen.


For you to get attention on social media, you have to post content. However, you should ensure that it is of high-quality. If it’s not unusual, people will ignore it.

Start to assess and track your performance on social media. Get data that will help you to measure your influence, popularity and the quality of your followers. It will help you to make your social media efforts worth the time and money.

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