Tourism And Hospitality: 5 Technologies Disrupting The Industry
The growing technologies have revamped the whole business world, with tourism and hospital sector no exception. The technological innovations have opened new doors of services and opportunities for the hospitality and tourism companies, making it vital for them to embrace the technology and deliver better services as well as enjoy a competitive edge over those who are still resisting adopting technologies.
Here are some of the technological innovations that are embarking a new phase of tourism and hospitality industry:
1- Mobile Apps
The mobile-first approach is bridging the gap between the guests and tourism organization. From bookings to check-in hotels, ordering food, and unlocking the room door automatically, the technology is empowering the tourism and hospitality service providers to offer quality services to the guests at a tap on their phone screen. Besides, the mobile technology is also acting as a driving force to build brand awareness, target a wider audience and earn higher revenue.
In a nutshell, the mobile apps are adding value to the business and customer experience. If you belong to tourism and hospitality industry, it’s high time to look forward to mobile app development and grow your business.
2- AI and Chatbots
From finding the way to their room to what’s on the menu for dinner – guest can access information about anything and everything through voice-activated chatbots. They need not inquire at the reception again and again. The AI-based bots answer their queries in real-time and provide them quick services, which is lessening the burden from the shoulders of the team and letting them employing their efforts into something more productive – without compromising on the quality of services guests get.
With the evolution of IoT, the travel and tourism industry is looking forward to embracing connected devices for providing better customer experience. IoT, on integration with the location based service apps, is continuing to enable the firms to collect a huge amount of data related to the user habits, food selection, in-room amenities, and this way, deliver an exquisite experience. Besides, the technology is also automatically sending a message to the consumers asking them if they want to make another booking. In other words, the IoT-connected devices are cutting down their efforts from filling the complete form to one tap.
4- Big Data and CRM System
Gone are those days when reservation team was supposed to answer phone calls and emails and make a record. Today, the users can interact through a myriad of platforms like social media, messaging apps, review sites and OTAs, which welcomed the concept of having a CRM system that could process data from all the sources and maintain a clear record of each guest. This CRM system is accessible to all the professionals in the industry, which implies a shift towards the centralized approach of providing personalized and location-based services.
5- Virtual Reality
Thanks to VR technology, users are able to visit a tourist destination, museum or any hotel property without stepping out of their room. Now, the users can enjoy traveling to different parts of the world at nearly half the cost. Whereas, the travel agents are able to let the users get a glimpse of the travel experience and plan their next trip, which means the process is becoming quick and seamless.