You would think that in the modern digital era, there would be no need to travel and meet people. The benefits of video conference calls and speed of data transfer means that there are plenty of options to communicate without leaving the office, but there are plenty of occasions where this is not a suitable solution.

If you want to speak to a lot of people, it is best to do so in person because it can be extremely difficult to engineer an effective form of communication for many people online. There is also the fact that if you want to meet new people and contacts, you cannot do this online until some form of introduction has been made. This can be difficult to achieve in the online community, which is why there will always be an opportunity, and indeed a need, to meet, mingle and network with people you haven’t yet but who could be vital in pushing your business forward.

This is the case for a wide range of industries but it is extremely true for the television industry. Broadcasters should always be looking for new shows, new ideas, new partners and new platforms for their content. Yes, you could do all of these things online but meeting people in person provides an easier, quicker and more reliable way to get a feeling for what is on offer.

This is why people operating in this industry should be aware of the leading congresses and conventions in the sector and it has to be said that the MIPCOM event is one of the best. It is not as if you should ever need an excuse to visit Cannes and bask in the glory of one of the most glamourous destinations in the world, but when you have a chance to develop and progress your business, you will find that there are plenty of reasons for you to head here.

The 2015 MIPCOM is sure to be an important event

The 2015 MIPCOM is taking place in Cannes between the 5th and the 8th of October and it is likely to be the leading event for broadcasters across Europe and the world. No matter what your aim or current standing is, there will be something for everything.

If you are at an early stage of proceedings, this sort of event is the ideal place to find partners who will co-produce your shows and you may even be able to find partners who are willing to finance your project. Given that finding financial backing is one of the most important stages of any broadcast project, it may be that this is the sort of investment that will more than pay off in the long run.

There is an acceptance that broadcasters need to spend money to make money at times and booking a trip to Cannes to meet with media experts from across the world could provide you with the opportunity to make in-roads into your own projects.

Launch your new shows in the best location

This is also the perfect setting to launch and promote any new programmes that you have. If you are looking to create a buzz around a show, launching it at one of the most eagerly anticipated events for TV shows has to be seen as a great way to do so. This style of event is not just populated by the movers and shakers in your industry, it features plenty of reviewers, journalists and people who have an interest in finding out what the next big thing is.

There have been plenty of great shows and projects that have been launched at MIPCOM with the initial buzz offering a chance to get people talking and looking forward to what you have to offer. If you need to create a buzz around what you have to offer, go where the people are and make sure that you launch in the most effective manner.

Of course, if you are looking for fresh content to show on your broadcast network or channel, you have the chance to see exclusive content from a wide range of artists. This sort of event offers the best chance to grab rights to content that will boost your business. Getting in touch with people at this level is the ideal starting point to improving your network or channel.

Coming to Cannes is always a brilliant idea but if you are involved with the media industry, you will find that the 2015 MIPCOM event in Cannes is the best place for your business. If you want to be at your best, you need to make sure that you find the best accommodation and as you would expect from a destination like Cannes, there are plenty of brilliant options.

Andrew Reilly is a freelance writer with a focus on news stories and consumer interest articles. He has been writing professionally for 9 years but has been writing for as long as he can care to remember. When Andrew isn’t sat behind a laptop or researching a story, he will be found watching a gig or a game of football.