Why You Should Display Airbnb Reviews on Your Website
Airbnb is a great marketplace where people can look for hotels, homestays, and travel-related needs. And there is no doubt that the hospitality industry functions on positive reviews. Reviews and feedback can either make or break your business. For your reference, Bright Local has revealed that 93% of customers will read reviews of local businesses to determine their quality.
Therefore, Airbnb owners must display reviews on the website as much as possible. In fact, an Airbnb review widget on the website helps the customer get a peep into what they will experience in your lodge, hence cutting down the decision-making time. However, the absence of Airbnb reviews on website will come off as a dubious act.
If you are one of those Airbnb businesses that would like to be the first choice of potential customers, you have landed in the right place. This blog discusses the benefits you can expect from displaying Airbnb Reviews on website. So, without beating about the bush, let’s see what we have for you.
Reasons To Display Airbnb Reviews On Website
Customers are now spoilt with choices. Hence they like to check the reviews and recommendations. And why should they not? After all, your customers are spending their hard-earned money on it. We have listed some of the amazing benefits of displaying reviews on the website.
Boosts Trust In Your Services
How would you feel, as a buyer, if you’d get a peek into what perks you will get after you make a purchase? It’d feel awesome.
This is what an Airbnb review widget can do to your business. It can show your customers what they are signing up for. More importantly, when a business showcases Airbnb reviews on the website, it helps to create customer transparency, ultimately boosting trust in the services.
But remember that a review widget does not have to be sugar-coated with 5-star reviews only. We also recommend adding 4 stars and 3 stars reviews to it. You can add a few negatives with case studies showing how you have filled the gaps in your business. This will help you come off as a responsible brand who is ready to take action. And this is what transparency stands for.
Provides Social Proof
The idea of social proof is that you can convince potential customers to try your products. And this is where a review widget can help you in many ways.
Let us outline.
A review is the best form of social proof. When you embed the Airbnb review widget on the website, it adds weight and authentication to your argument. You cannot make exaggerated claims about your business. Your customers are smart enough to catch your gimmicks. You have to be straightforward to establish a social proof.
For example, if you claim that your Airbnb rooms have great cleaning services, you can back this argument up with a review that resonates with your arguments.
Collecting the social proof for your business is nearly free for you as most of the part is done by the customers themselves. The real work as a business owner is ensuring you are providing the best services possible.
Creates A Halo Effect
Are you aware of the Halo effect in marketing?
Halo effect is a kind of unpaid marketing that helps you create brand loyalty. In a wider sense, Investopedia has defined Halo Effect as a consumer’s favoritism toward a line of products due to positive experiences with other products by the maker. Believe it or not, it helps you create a Halo effect for your brand when you choose to embed Airbnb reviews on website.
Allow us to explain.
When you display Airbnb reviews on the website, and your customers come across them, they feel valued by the brand. Besides, customers love to see their faces on a brand’s website and enjoy its spotlight. As a result, they start liking your brand even more.
For your reference, according to Experience Matters, loyal customers are 5x as likely to repurchase, 5x as likely to forgive, 4x as likely to refer, and 7x as likely to try a new offering.
It means that if you have given a positive experience to your customers, you have earned a loyal customer for life.
In A Nutshell
Airbnb is one of the major businesses in the hospitality industry. If you are in this business, you should not underrate the potential of Airbnb review widget on website. A simple validation from your past customers can fetch you thousands more customers. Besides, it also helps to create an open line of communication with your customers.
With so many benefits, there’s no possible way you can say no to an Airbnb review widget on your website. So go ahead, display your reviews on the website and hit your shot right away!