Internet, SEO, Technology

5 Free B2B Lead Generation Tools That You Should Try

B2B lead generation tools are popular because of their ability to generate high-quality leads, as well as efficiently turning those leads into sales. But not all lead generating tools are created equal.

So, if you are looking for the best B2B lead generation tools that can help you with your e-commerce order fulfillment, we have compiled a list of tools that would help you create meaningful relationships, close in deals, and generate revenue for your B2B business:


This tool lets you know who visited your website. It helps boost your lead generation strategy when you prioritize leads that are based on your website’s activity and automatically puts the contact information on your CRM, without the use of contact forms or anything. 

All you need to do for you to be able to get started on Leedfeeder is to link your Google Analytics with the software. 

You could get started with their 14-day free trial period. After that, there are paid plans that you could avail of that starts at $59 a month. 


Through customer research and survey tools such as Survicate, you could get useful insight on your target audience like the kinds of websites they visit (whether or not they find your actual site useful to them), how much they’re willing to spend on a service or purchase, and a lot more. 

All of this data gathered can be utilized by making improvements on your website, as well as the overall sales process to be able to better serve your prospects. 

It’s also a great tool for gathering feedback from your audience. Apart from displaying feedback forms and surveys on your site, you could also embed a survey on an email directly. Doing so makes it easier to gather feedback on customer support threads. 


This play-and-plug lead capture solution lets you quickly build your email lists. With its drag-and-drop system, you could craft aesthetically appealing opt-in form within minutes. 

Sumo is developed by the same team that is behind the hugely successful AppSumo Newsletter. Therefore, it only makes sense that they came up with an app that is easy to use and works great if you are trying to convert people. 

It has a free version that will help you get started. But if you want more features, like advanced analytics and unlimited emails, then you could go for the paid version instead. 


This is a CRM with sales automation and email at its very core. ActiveCampaign is, in fact, a great lead generation software that keeps all your customer’s important information in a single place, allowing you to follow up with leads, manage your pipelines, and keep everything fresh. 

It also comes with a great user-interface, easy segmentation for your campaigns, and is extremely cost-effective. Prices start for as low as $9 a month. 


Hotjar is a visitor recording tool and a heatmap that helps marketers see what other people are doing on your site. You can utilize it to gain a better understanding of your target market and identify their pain points. 

Using HotJar’s poll functionality, you could also survey users that bounce. As a result, you can better optimize your site for maximum conversions. It is also extremely user-friendly and has easily scalable pricing plans. 

Over to You

Generating B2B leads can be challenging. It takes a lot of time, effort, and resources to succeed.

In addition, Another lead generation to keep your SEO ranking intact and make sure to allow your users to get to their desired site without being greeted by those annoying 404 error pages is 301 redirects.

Hopefully, the tools that we have discussed in this post can help you create an excellent lead generation process that will drive sales (and revenues) to your business.