The web development domain is a dynamic one as it features constantly changing trends, whether it is about design or development. Keeping pace with the trends ensures the success of a business website. The UI/UX design is one feature that has always been the key to making an outstanding site. Both become even more vital when a site is to be developed for the e-commerce segment. An exceptional layout and experience can make all the difference when it comes to maximizing the reach and engagement value of such sites.

The link between the user interface and user experience is a close one as a good UI promises a great UX, which translates into higher traffic and increased conversion rates. The best web development company in Gurgaon or elsewhere will work on creating a layout that balances the proven standards with the latest trends. At the same time, they will ensure that it replicates the exact requirements of the business it represents. Here are some UX/UI tips that can be helpful for creating an outstanding business website:

Have a Mobile-compatible Layout

Smartphones have proliferated the e-commerce space and have become as important as the online store itself. For this reason, mobile compatibility is extremely crucial for the website layout so that it looks as good on the mobile screen as it does on the desktop. Integration mobile-friendly features is a must so that the business website can capitalize on the smartphone audience as well.

Draw the Users with Captivating Images

E-Commerce selling is all about making an impression on the visitors so that they are enticed to shop from your online store. Nothing does this better than the images you use to showcase your products. Placing clear, unique images, does the job well as it gives the visitors an insight into the products you are selling and also enables them to decide the ones they want to buy. The images can be supplemented with engaging content that adds value to them.

Create a Compelling CTA

A compelling CTA on your e-commerce store means that half the job is already done. The Call-To-Action actually appeals the buyers to avail the services or shop the goods you are offering. You can even create one that grabs attention with a special offer you are giving to the shoppers. Compelling words and phrases make the soul of the CTA as they urge the users to take instant action.

Do not Compromise on Speed

When you avail custom ecommerce web design services in Gurgaon or elsewhere, discuss the issue of site speed with them. The layout has to be impressive indeed, but it should not compromise the loading speed. A slow loading design hampers the user experience, which defeats the very purpose of having a good UI. Therefore, the store should be designed in such a manner that it loads fast and is easy to navigate.

Add a Human Touch to the UI Design

Since selling is about dealing with people, a human touch to the UI design is extremely important. The idea is to think like consumers and adding features that entice them to come in, stay there, shop, and come back for more. Brand promotion should be humanized to create credibility and trust via a good design. You can add animations and interactive elements such as games and quizzes to engage the customers in a better way.

These design tips not only help the store owners create highly functional business websites but also to provide exceptional customer experiences for forging long-term bonds. If you are looking for a web design company in Delhi NCR that has expertise in website design and development, then Orange Mantra is a name you can trust.