Companies and organizations are always on the lookout for new ideas that will make their business successful. It is the reason why a lot of top companies invest millions upon millions of dollars in marketing, technology advancements, and product innovations. It is clear to every management department how these investments can help them improve their business’ profitability, fulfill other core business needs and grow your customer base.

What is not always clear to the higher management is, why humanitarianism and philanthropy are good for the business. To some entrepreneurs and business leaders, corporate philanthropy seems like something you engage only if your company has a lot of money and time to spare, as well as, interest to do it.

In today’s world, where everyone is very competitive, it could not be further from the truth. Organizations and companies who have accepted philanthropy as one of their core business practices found out that they can reap the rewards far from what they expected and what is possible. It turns philanthropy, employee giving and corporate volunteering into an essential aspect of their business and cannot be ignored. It is an integral part of their business model.

To know more about philanthropy, you can check out social media pages about this topic or watch videos about humanitarianism and philanthropy from famous business people like what Paul McCarthy Cork fundraiser is doing.

Humanitarianism and philanthropy can give a greater meaning to the company

Every organization is doing business to make an income, but having a duty and vision that goes beyond their goal of making money, will give your organizations a higher sense of purpose. Accepting the concept of giving back to the community can reinvigorate the company’s drive and energy that led to the origin of your company or organization in the first place.

When your business builds itself around a higher purpose of doing humanitarian acts, you introduce that passion into your services, products, consumers, employees, as well as to your shareholders. The passion infused begins to manifest itself in the output of your managers and employees, providing a greater sense of purpose that can drive creativity and innovation and in return, can help your business grow. 

Want to know more about philanthropy, visit https://www.investopedia.com/terms/p/philanthropy.asp.

Employee engagement is important

It has become important to engage the employees in the core vision and mission of your company. Today’s employees want to participate in non-work related activities than just take the company’s money at the end of their 40-hour workweek.

The employees want to believe in the organization’s initiatives and invest in their work that the company is doing. That is how employee engagement works. Knowledge employees made up most of the corporate workforce a few years ago.

It is clear to the higher management that an engaged and inspired office workers are more productive that employees who are not passionate about their job as well as what the company is doing. It is very accurate when it comes to the younger employees, who are the future business leaders and value job engagement more than their predecessors. Millennial want to feel more inspired by the work that they are doing.

Click here to find out more on how to establish an employee engagement culture in your company.

Customers need to be at the center of your business

Whether you know it or not, your company has an unwritten or unspoken social contract with the community. Meeting all your consumer’s needs is the key to running an enjoyable and successful business. That is why a lot of companies focus most of their resources on giving their customers the best experience possible and improve their customer experience.

Philanthropy strategies can lead to higher consumer engagement by making the connection between the company, the consumer experience, and the community building. Like your employees, consumers want to feel good about the organizations or companies they connect or interact with.

By showing your consumers that you care about your community, your staff and all the people that are linked to your business not just your products or services, you will end up with very loyal consumers and will create a stronger bond with your community.

Philanthropy and humanitarianism in the corporate world should be more than just an idea, or something organization needs to do because it feels nice. It should be an important mission in your efforts to make your business grow, engage with your employees, and connect with your customers.