There are many tools that are used in the SEO industry and one of them is the Google Ads Keyword Planner. Any good tool should be able to provide estimates of monthly searches and level of competition. It is not possible for SEO professionals to implement effective keyword technology without such a tool. However, there are some issues that you should know about Google Ads Keyword Planner.  Certainly, there are times when getting keywords from the Keyword Planner is quite convenient. With this tool, you will know whether there’s an audience for your keywords and main topics. However, getting ideas from Keyword Planner and testing them are two different things. There are also other tools that can give you such information.

The Google Search Console or SEMrush are proven to deliver traffic to your website. They can help you to identify the right keywords, which allow you to rank relatively well. You should target these keywords more explicitly. As a free solution, Google Ads Keyword Tool doesn’t provide complete features. As an example, Keyword.io and other similar tools have autosuggestion feature that extract keywords from seed keywords. With Google Ads Keyword Planner, you need to manually test different long tail keywords. However, with other more comprehensive tools, you can automatically get hundreds of long tail keywords. When you get a list of promising long tail keywords, you can easily get possible titles for your future content. You need to brain-storm industry-specific keywords that your potential audience may search for check them using different keyword planner tools.

Keyword research is particularly important if you have a new product that just hits the market. In this case, you need to look for relevant long tail keywords that are related to your products. An accurate list of long tail keywords is essential for your next step in SEO campaign. It’s true that content is king, but it’s more than just about creating content. Your content is king only if it’s developed for the target audience in mind. You should know about search queries that they choose to find related topics in your industry, so you should have a good idea about what kind of content to write. Also, your content is king only if it’s optimized for content marketing strategy. You should avoid having a boilerplate content creation strategy.

It means that you mass produce hundreds or even thousands of pages simply to capitalize on keywords suggested by keyword tools. There are many problems with this approach, such as duplicate content and technical errors. Worst of all, these generic, bland webpages won’t be attractive at all and no one will read them. You shouldn’t create content for the sake of creating content. E-commerce websites may provide content for people to read, but in the end, your goal is to encourage people to shop. Your SEO and content creation strategy should be based on this type of understanding. A successful strategy should be to capture the interest of your audience and push toward gaining better share in the marketplace.