It is no secret that the world is moving towards a mobile-first society. In fact, according to Statista, there are an estimated 1.8 billion active smartphone users in the world—that’s more than double what it was just four years ago. This means that if you aren’t using mobile applications to market your company or communicate with customers and clients, chances are you will be left behind. Here are six ways you can grow awareness of your company by utilizing mobile applications.

Create Your Logo

First, it is important to realize that a logo is just a start. A logo is just a graphical symbol that is used to help identify your company. Your logo is important, but it is not the end-all of your branding. With your logo, you want to use colors that represent the energy and feel of your business. You want to use images that connect with the purpose of your business. You want to use words that are concise but convey important information. Your logo is the start of building the brand for your business.

Birth Your Brand

Branding is about more than just a logo. Branding is about telling a story through all of your marketing material. Branding is about the story of your company, the messages that you want your company to convey, and the values that you want people to associate with your business.

Your branding is the overarching story that you want your business to tell. All other material that you produce, from your logo to your marketing materials, to your social media posts and online presence, it should all be about telling this same story. All the marketing material that you produce should help bring your story together.

Define Your Brand

If you want to control the narrative surrounding your company, you need to make sure that you are actively defining your brand. You can actively define your brand by sitting down and creating a plan for your brand. First, you need to figure out what the mission of your company is. Then, you need to figure out what values your company supports and how you want to incorporate those values into your business practice and marketing. 

For example, a coffee shop that serves fair trade coffee from around the world could value being a conscious consumer, helping the less fortunate, and supporting the environment through conscious purchasing choices. That story could be told through their name, logo, and social media presence.

Mobile Apps for Marketing

With apps such as Twitter and Facebook becoming increasingly popular among consumers, it’s imperative to have an app builder for enterprises, so they don’t get left behind. With an app, you will be able to link user accounts to your main website and give customers a mobile experience that is much more personal than just using plain old text or email.

Mobile Apps for Collaboration

Collaboration is a huge part of business these days. From social networking with customers to sharing documents, more and more companies need to find ways to share information on the fly. You can use mobile applications such as Basecamp or Sharepoint to facilitate this collaboration in a way that works perfectly for the user. 

Mobile Apps for Customer Service

While you shouldn’t use your business app to field customer service requests that could easily be answered via email or phone, a mobile application is a great way to provide customers with additional help if they need it. For example, you can give customers access to FAQs about your product or service through your app, helping them resolve their own problems, so they don’t feel the need to call.

Mobile Apps for Recruiting

Having a mobile app is key if you have a job opening and want to attract high-quality candidates. With millions of people using smartphones each day, if you want to be seen by the best candidates, you need to have an app and make it visible on sites such as Job boards or other recruitment-focused sites.

Mobile Apps for Social Media

You’re probably already using social media in some capacity, and if your company has a strong following, you want people to engage with and share your content. One way to make this happen is to have a dedicated mobile app for social networks such as Facebook, Twitter, or LinkedIn.

Mobile Apps for Marketing Research

Marketing research can be difficult if you don’t know where to look. Using a mobile app will allow you to target particularly active areas and get a better feel of what people like about the company. From there, you can make changes to your social media or website, so they reflect customer’s needs more clearly.

If you need help creating a mobile application, do some research in your industry and find out what will work best for your company, and give you the results you want.

Create Your Presence 

If you are creating a company, and you want people to connect with your business, you need to go beyond marketing and get into branding. You need to define what your business stands for and make sure that all the materials that your business produces support that overall story.

Every target audience is different. The way you tell your story and market your business will determine if the consumers keep coming back. By using mobile applications and social media to market, the possibilities for your business’s growth are endless.