Search engine optimization has forever been the order of online marketing for your website or blog with regards to increasing online traffic. But how do webmasters or site owners make use of this technique? Which are the proper SEO techniques or rather means by which to have your pages ranked high on search engines? What are the right and wrong ways?

What most site owners do is to include words of phrases more than 4 times within an article in order to have a good PageRank on search engines. For instance when using the phrase “baby’s jeans”, they will see to it that it appears many times with the article on the site. This is certainly an SEO mistake.

When an article becomes over flooded with keywords, the content will lose its quality especially to the readers, this becomes boring content. Most site owners who perform this have the misconception that this is how you get your site ranked. In some instances this could be true, but rather this is just but temporary. This would not make it to the first page of search engine results permanently. Search engines such as Google are able to know what high quality is when it comes to content. Search engines have some instances whereby content is reviewed by a human editor and not machines or bots. Search engines are able to determine if the keywords that you used are relevant to your content and also noting the words in your content that are important to the readers. Thus making use of many keywords within your content is not necessary at all.

Another common mistake within most SEO campaigns is making your site just as a point of exchanging links. Link exchange is an agreement between two parties whereby an individual is to place another website’s link within his or her site provided that the other person does the same for his or her website’s link. Google does monitor where each and every link is coming from and checks whether or not the links are relevant to your web content or information.

The most important part of SEO is being ranked fairly on the search engines. You are certainly able to do SEO your way provided that you do it fairly or instead the organic way, but not to force your website to be ranked immaturely. One way to ensure that your site is ranked successfully is to make sure that you place quality content on your site and ensure that you do update it regularly. If you do ensure this there are high chances that you will make many search engines to consider your website to be valuable in the sense of information. This will also lead to many other site owners linking to your website and thus increasing the amount of traffic to your site.