Logo designing is an important part of any business and brand. A logo is the primary spokesperson for a brand that communicates its name and fame. By means of a logo, people recognize their brands and retain them in their minds. Logos leave the lasting impression in the minds of the customers and it is through the logos that customers connect to their brands and companies. Logos consist of a significant part of any brand. Without a logo, a brand has no identity or existence.

Logo designing is another thing to look upon in this context. From the use of the colors to the shape of the logos; everything communicates something about the brand. Logo designing is a creative aspect that needs to be tackled efficiently, in order to reach out to the target mass and position brands in their minds. Logo is like a picture which communicates faster and reaches the fastest. Different companies practice different methodologies and techniques to develop their logos. It can be said that logo designs play an important role in deciding the future of the brand.

Companies can adopt any strategy and tactics to make their logos. Studies have proven that the colors used in the logos have their own resemblance and characteristics. These colors, shapes and font styles decipher a lot to the customers and appeal to their minds accordingly. It is very important to conduct a logo design checklist before selecting the elements that go into shaping a logo of a brand or company.

• Colors have a large impact on logos. Where red color resembles energy, passion, courage and excitement; yellow means cheerfulness, intellect, energy and consistency. Orange refers to happiness, enthusiasm, strength and fascination. Likewise, green depicts freshness, peace and serenity and health. Brown stands for simplicity, durability, earthiness and being ordinary. Black however marks sophistication, glamour and power. A logo must not contain more than three colors to enhance retention or familiarity. Often people associate themselves with their brands by means of logo colors.
• Font selection while making logos is another important factor to consider. Through the font, the company sets a specific tone to communicate with the market and the audience, at large. Font styles also convey certain impression and characteristics about the brand. People get the feel of their brands through the style of fonts used. Wrong font styles can prove fatal for any business and brands.
• Graphics are another significant part of logos. The business owners should give a second thought as which areas of the logos to imprint on graphics. These decisions will help in coming up with a clear brand image through the form of logos. Graphics must invoke taste, decency and brand appeal. It must be professionally executed for best results. When owners target clarity, they must go for vector graphics rather than raster images.

Therefore, all such key points concerning a logo design should be considered before framing a brand logo.

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