An online presence is essential in 2022 because we live in a digital age. Furthermore, if you don’t have a large online presence, it will be hard for your business to be successful. 

There are many marketing strategies when it comes to improving your brand awareness. Moreover, different marketing methods only work for some companies. That is why you must ensure you are using the correct marketing method for your company.

If you are looking to increase your online visibility, there are several things you can do. In this guide, we will discuss the different strategies to improve the growth of your company. 

Create High-Quality Content 

High quality is essential for your website if you want to increase your organic visibility. Content that is helpful and high-quality will describe the brand better than just a thousand words of nonsense. 

To create an effective content marketing strategy, you need to provide videos, articles, guides, listicles and other forms of content that you believe to be helpful for your audience. As soon as you have engaging content, you will see your organic rankings increase, which will lead to more traffic landing on your website.  

Invest In An Effective SEO Plan

A well-thought-out SEO strategy will benefit your website in the long run. Furthermore, it increases your traffic and will gain you more conversions. SEO stands for search engine optimisation and is used to increase your organic rankings on the search engine results page. However, something that businesses do incorrectly target the audience with their keywords. Therefore, they will attract visitors to your website but will not convert and will not be qualified users. Your keywords must attract the right demographic to generate more conversions and increase revenue. 

Use Social Media

Social media is an effective tool that is free to use in a certain aspect. There are many tools that you can use with social media platforms such as Facebook and Instagram. Organic social media can be great to increase your brand awareness but you need to ensure you are different to other social media platforms. If you don’t use social media correctly, you will not see the benefits of it. 

A user will usually research a brand by browsing their social media pages. It is a way for them to check how legit the brand is and ensure they are trustworthy. The question is, how do you provide content that will be effective for the user? 

There are two options for your social media posts. It includes still images and moving images. Nobody wants to read a big blob of text with your recent offers or products you have recently released. Create engaging content so you receive more interactions with those posts. 

There are many tactics you can use with your social media posts. These include reels, stories, effective hashtag strategies and boosting posts to reach a new audience. Once you have people responding to your social media posts, you must interact with them back. It would look great for any users visiting your social media page and they see you care about your customers.  Don’t leave them hanging if they have left a comment on one of your recent posts.  

There are other things to get from seeing your brand as well. One method that many ecommerce fashion brands have started doing is giveaways. They will mention on their social media channels that whoever wins will get a voucher worth £100 whatever amount they are offering. To enter this sort of competition, they will request their customers to share their posts and tag their friends in the posts. Once they have done that before a certain deadline, they have then entered the competition. It is great because it does not cost the brand anything other than the voucher that they are willing to give away. 

Influencers

Influencers are another great way to build brand awareness however, it can be expensive. Additionally, you cannot monitor the success of influencer marketing. Nonetheless, it can be beneficial and has worked for several businesses including GymShark. 

There are many things you need to consider before you start hiring influencers. One of those is to ensure that the influencer is relevant to your company. They will be posting to an audience that is related to them. If you are a company that provides window blinds in London, it will be pointless hiring a fitness influencer as they won’t be reaching a relevant audience. 

There are many agencies that you can reach out to and see what influencers are available. However, you can also reach out to them on your own and that way, you are cutting out the fees that you would likely have to pay to the agencies that represent those influencers. 

Paid Advertisements

Paid advertisements are another great way to increase your brand awareness however, they can be costly. Nonetheless, you can monitor the success of your ad campaigns and see if they are earning you any money.

Paid advertising has changed a lot since the start of the media. Companies would usually pay to advertise in newspapers, magazines or radio stations. Now, the more common advertising method is using social media and again, this has changed a lot in the last couple of years. 

With the iOS 14 update, people can now opt-out of cookies on a website and therefore, data can not be gathered to the details it once did. 

The iOS 14 update affected many social media agencies, especially the results that they were once receiving. Furthermore, it is quite difficult to get around. An effective method for social media agencies now is to consider retargeting advertisements. However, if you wish to reach out to new potential customers, you would have to take a risk and choose audiences that are related to your brand somehow. 

Summary

As you can see, there are many ways to increase your brand awareness. Some are more expensive than others and some have a much quicker impact. There are countless marketing methods that you can do to improve your brand awareness however, you need to find the correct strategy for your brand. The more channels you explore, the quicker your brand will grow so don’t be afraid to try those different channels. 

Once you have found a channel that is benefiting your brand/business, you can then start to put the profits into other channels and continue to grow. Just ensure you carry out the best practices and then there is every chance you will get the results you seek.