It is often heard that the big data industry has taken the limelight away from IT. Dramatic as it may sound the reality is that both these industries share a synergic relationship – both are supporting each other and gaining something. If you think with clarity we will be able to see that the IT industry is in fact creating scope for a lot of big data analytics firms. Selling technology needs a great amount of data analytics at the moment. Internet of things on one hand keeps the supply of data unhindered and analytics tools on the other hand keep getting better suited to handle the data.

Supporting various industries with insights on different levels and aspects has been the primary purpose of big data analytics. Hence the number of analytics service providers around the globe has risen drastically. Every enterprise wants to get ahead of its peers through the use of insights generated by data analytics. The largest chunk of the global industry is driven by the motive of making a bigger profit. Analysing customer behaviour, predicting their choices, anticipating their mood swings, all have been parts of the scheme. But is the data surge really under control? Is it really yielding the results that are expected from big data? The answer would be yes but not without exceptions.

We are so surrounded by accessible yet unclean data that we cannot really identify it separately. Actually our every click on the connected devices makes an addition to the data swell. And the data we so casually create is valued by organizations that are trying to sell stuff to us. This much is simple and comprehensible. Things get clumsy when big data gets involved with the government and large public service bodies. Banks, defence programmes, law enforcement and healthcare are all using big data to definite effect. While bad data can cost a business more than 20% of its usual revenue, it is disturbing to consider what bad data analysis can cost a nation’s defence mechanism or financial system. Big data has grown too big and wrapped up too many fields to be taken loosely, merely as a business tool. The workforce needs to be skilled and empowered with comprehensive practical knowledge. Big data certification has to be a mark of excellence – the courses and the evaluation system need to be impeccable.

You as a part of the youth need to step forward and sought data analytics training. It is a full-fledged industry itself that has the potential to influence and affect all other industries, big or small. Getting an advanced big data certification is the mainstream idea; it is where the job market is brimming with opportunities. If you have ever had a remote consideration for a career in big data analytics, this is the time to act. Look for the most suitable analytics institute. Go through the various options. Choose your course and start your journey.