Brochures can bring plenty of benefits to your business, and one of the best things about them is that they are a worthy investment – they’re not that expensive to produce, so even if you have a limited budget, you can still take advantage of a brochure printing service and promote whatever it is you need to promote.

But if you are planning to develop a brochure, you would need to know the most important elements first. So what makes for a good brochure? Let’s find out.

Determine what your audience wants to see

In order to create a great brochure, you need to know your audience. What do you think would pique their interest? What would engage them? Put yourself in your target audience’s shoes. If you were them, what would you want to know or learn about your company? If your audience has questions, what would they be? One tip: you can determine what your audience wants to see and know by making a list of what questions you think your audience might have and then writing down the answers on your brochure.

Engage them with a good cover

The cover of your brochure counts for a lot. If it’s done wrong, your audience will most likely throw your brochure away in the bin (sad, but all too often true). Think carefully about the cover of your brochure. There are different ways to create a good cover, from coming up with thought-provoking statements or questions, writing down some key benefits, or even including an invitation, a special offer or promo, a free consultation, and so on. It goes without saying as well that whatever image you use for the cover should be of high quality, as confirmed by experienced brochure and leaflet printing services.

Include some helpful info and tips

Your ultimate goal would be to have your audience hang onto your brochure. You’d want your brochure to be ‘a keeper.’ So how do you do this? It’s simple, really: include some helpful info, tips, and the like. If you put some useful information in the brochure, your audience will be more likely to hold onto it or even pass it on. For instance, if you are a company selling products for skin care, you can provide your audience with various tips and hints on taking care of their skin, such as a list of fruits and vegetables to eat to have better skin or how to deal with dry or oily skin.

At the end of the day, you have free rein when it comes to brochure printing. You can even have it fully customised with a particular shape (if you sell cars, a brochure in the shape of a car is a great idea, isn’t it?). The possibilities are endless – but always remember the three pointers above, and you’re set.