Over the last few years, social networking websites have become extremely popular in almost all parts of the world and Facebook is surely one of the leading mediums of communication over the internet, with millions of global users. Apart from being a tool of communication with your friends, colleagues or family members, Facebook can be efficiently used for branding and advertising your company, products or services.

Branding and advertising are two of the most important facets of business these days and without emphasizing on them, increasing sales can be almost impossible. In order to learn about the modern trends, you should go through some high-quality branding and advertising case studies as it should help you learn from someone else’s experience.

Follow the below-mentioned guidelines to advertise your product or brand on Facebook:

Make a fan page

Apart from personal accounts, Facebook allows its users to make community or business pages. The first thing you need to do is to create a page of your brand with your logo as the display picture. Make sure that your brand name stands out in everything you share on that page, whether a status update or any video or picture. On the Facebook fan page, you should always look for small opportunities to share your company’s official website’s links. This strategy can surely help you enhance the overall traffic on your website.

Invite more and more people to join the page

If you are looking to advertise your products or services on Facebook, it is imperative that you have maximum fan following. Ask all your friends and acquaintances to join your business’ Facebook page and encourage them to invite their friends as well. Keep in mind that your ultimate goal is to convey the message to a large number of potential customers so that you can increase your sales.

Constantly interact with the fans

It is crucial that you remain in touch with the fans on consistent basis; otherwise, you may end up losing their interest in your Facebook page. You must answer all their questions and queries efficiently. Whenever you receive any inbox message, you must respond to that as it will leave a positive impression on that fan. One of the most effective ways of staying in touch with the fans is to share interesting pieces of information, pictures or video clips.

Hold contests

You would definitely want people to visit your Facebook page for more reasons than just news updates. You can hold regular contests on your page and give away prizes to the winners as this is a tried and tested technique of gaining attention of the internet population.

Link your page to other websites

You should link your Facebook page to other social networking websites like Twitter and LinkedIn to gain more popularity.