Responsive design is a design, that is flexible and optimized according to the screen of the device, that is accesses it. The year of 2013 has been hailed as the ‘year of responsive designs.’ Due to its various benefits, it has taken the technology market by storm this year, and some of the main benefits that business owners can achieve by using it are as follow:

1. Increases Search Traffic by Targeting Cell Phone and Tablet Users

People prefer to access the internet, through smart phones and tablets these days. Previously when the websites were accessed through smart devices, users were redirected to the device suited version of that particular site, but that is no more the case with responsive designs, as just one website is more than enough to be viewed successfully across all the platforms.

According to a latest survey, tablet sales may cross 100 million by the end of this year, which means that responsive web design is becoming a key feature for the display of your online brands. Sites such as Byte9 have experienced an increase of up to 40% traffic through smart phones and tablets, which clearly shows how important these designs have become for the webmasters.

2. Improves Lead Generation through increased Sales

Although redirection to the mobile or tablet friendly site may not sound like something big to you but it causes a delay and keeps the users waiting, which they don’t like at all. With no redirection and CSS issues, the design would definitely have a positive impact  on the company’s sales statistics. Responsive designs also improves the functionality of a site and enhances its performance, by removing discrepancies present due to multiple site versions .

3. Helps in Combining Analytics and Reporting Section

With the help of a single site, you no longer have to track search traffics , conversion rates and conversion paths between several versions of a similar site. Google Analytics supports handling of multiple devices, and can help you track and analyze the site, without having to report or monitor separately.

4. Better Visibility in Search Results

Responsive design also helps in improving the search rankings of a site, as then it becomes the single point of focus, with respect to SEO. Besides, Google also features mobile and tablet optimized site in its localized search results.

5. Cost And Time Friendly Mobile Development and Site Management

With the help of standardized testing technologies, all the overheads related to mobile development , maintenance and support pertaining to device-specific sites can be avoided. Also, just one administrator can manage the entire site, thus concentrating on important features, such as content for search engines and users’ point of view.

6. Improves Offline Browsing Experience of Users

With HTML5, the site can be accessed without any hurdle ‘on the move’. This means that despite the unavailability of internet connection, hybrid HTML5 web applications can be used ‘on the go’.

Author Bio: John Lewis is a freelance graphic designer, who has got 4 years of experience in graphic designing and front end development. He loves to help his readers by providing latest news and useful tips related to web and graphics. He has also worked for Auto Glass Tucson  in the past.