Seriously, how long do you spend editing your lists manually? It’s all right, this is a safe room.
Please invite us to introduce you to the ultimate Game Changer, the smart list, if you only use static lists, if you spend more time than you would like us to update your lists.
What’s a smart list?
A smart list is a contact list within a CRM that will automatically update according to different requirements and also known as an active list. Contacts can be added to the list automatically when they meet those requirements and can be deleted from the list automatically when the list requirements no longer meet.
It is crucial to keep the data structured and up-to-date for salespeople who maintain long contact lists within their CRM.
Using an insightful list
If your contact records are up-to-date, the right details will be obtained at the right time during the selling process. Not only does this streamline your efforts, but it also ensures that your chances remain engaged and your chances of concluding the deal improve.
User, company, and business properties — Your contacts can be filtered based on their email, company or business property details. In case, for example, your contact is connected to an agreement with a dollar value, other contacts which meet such requirements can be added to your intelligent list.
Set requirements for an intelligent list.
The requirements that you set for maintaining your intelligent list are just as important. Some specific requirements for the smart listing you may find are as follows:
Activities — If a client has a meeting, direct mail, telephone calls or other communications recorded in the CRM can be considered.
2. Except contacts that they don’t use to accept calls.
One of the greatest advantages when using intelligent lists is to make sure your contacts receive the correct message without any further manual work. You may create “exclude” criteria when using intelligent lists so that your contacts do not have messages that are not suitable for them.
For example, you wouldn’t want to include them in a promotional message that says, “Be updated with electronic products or technology what is in the market or trending,” because you work for a company that sells electronic items like inverex , battery and have contacts who purchased your electronics products. Ideally, contacts who have already purchased this product will be labeled as such in your CRM.
3. Segment your upselling intelligent list.
When you want to retain or upsell your current client base to people who have previously purchased from you, intelligent lists can be beneficial.
You can accurately see who on your list is prepared and ready for upselling by maintaining an active list of contacts who have chosen to receive a free trial or buy a low-level offer from your company.
Inside the HubSpot CRM, you can set a scoring that gives points contacts based on their device activities. For example, you can award 25 points to people who have used a free trial, 10 points to click on a connection in an email, and 5 points to people visiting your website.
4. Build an insightful advertising list.
You can segment contacts into Smart Lists on the basis of their interactions with your ads if your company uses Facebook, Google, and LinkedIn ads that target potential customers. In most instances, the interaction is known to be a touch clicking an ad or completing a form after an ad has been entered.
You can automatically mark those who communicate with ads in a smart list after connecting your CRM to your ad accounts and you can then search every ad inside the network to find their interactions.
5. Application visits to the section contacts.
Have you seen any correlation between the frequency and likelihood of a contact visiting your items on an electronic website? If so, you may want to consider creating an intelligent list segment for those active on your website.
You can then create an intelligent list in your CRM and identify parameters that attach contacts to a list based on the amount of times you visit your website. For instance, if you find that you are more likely to buy contacts who visit your site 20-30 times, you can set this criterion as an intelligent list. These requirements require contacts to be added to the list when they visit your website 20 times, and your sales team will decide the
6. CRM workflows streamline.
Workflows within a CRM are automated activities within the program that are able to advance the business process.
You can also use intelligent lists so that your workflow contains the appropriate number of contacts, check your intended registration requirements and see which contacts are left out.
This is especially helpful if you have a workflow with comprehensive registration requirements or if branches are present. You don’t want to work all the way around to build a complex workflow just to find out that you are sending an email to the wrong contact. Here is how you can use intelligent lists to ensure effective workflows:
7. Check the count of your touch
Next, review the registration requirements for your workflow. You ‘d then select the same conditions as your list filters in your smart list. You can see the number of contacts that your workflow will report when you enter these parameters and save the smart list.
You will see how many approximate contacts are in the workflow once you have your workflow-enabled to see if this number coincides with the number of contacts in your clever list.
8. Criteria for research workflow registration
You may also decide whether the registration requirements for the process you want to use are the right requirements with an intelligent list.
By creating a list with the same criteria, you can see the contact types that will be inscribed in your workflow to ensure they are the right batch to send an email to or would fit a certain individual’s profile. When you have checked that the smart lists of contacts that suit the best are, you know that your workflow is subject to the same criterion.
9. Check if a connection is registered
You may have some interaction at some stage that you are sure you should be registered, but you do not see them registered. In these cases, a smart list with the same parameters as the workflow can be generated and then the contact you want to sign is checked.
10. Creating several intelligent lists
It is useful to create multiple smart lists for a workflow with several if branches so that you can see which contacts will be in the workflow in each branch. You may set up an intelligent list to see how many contacts can theoretically go into each branch if you have a few branches from which the communication is required.
Intelligent listings are a useful tool for checking your workflow and ensuring that your marketing process is successful.
Written by: Nimra Siddiqui