A website is representative of a business. It tells visitors what you do, how you do it, what are your expertise and who are you clients. The way you convey this information affects users psychologically. The better your representative is, the more pleasant image it creates in customer’s minds. Customers perceive your brand only by looking at your website and it determines whether they are going to take any action on the website or simply abandon it.
The design of a website sets the very first impression when a customer visits it. If it is appealing and easy to use, they are most likely to spend time on it. Professionally designed websites build customer’s trust on the business and convey to them how credible you are. On the other hand, poorly designed websites shatter a brand’s reputation from the very start. Customers get the impression that you don’t care for them and are not trustworthy enough to do business with. Your website design is the first thing people judge you and your products or services on. A study reveals that 75% of users evaluate a company’s credibility by the design of their website alone.
Why Businesses Must Invest in Web Design?
Businesses know the importance of web design. They know that it has the potential to affect everything from search rankings, customer engagement, and lead generation to conversions. They don’t have any other choice but to invest a substantial amount of money in their web design. Here is what a good web design do and why businesses should invest in this. TO get a professional websites, you must touch based with someone who provides professional and top quality web design services.
Engagement
Users visit a website to find information. A website should be designed with this in mind and deliver it in the most convenient way. Customers should find what they are looking for without any trouble and in minimum clicks. Important information such as contact details, ‘Abut Us’ and information regarding your product or service should be displayed vividly. Be consistent in your font, font size and color schemes.
Build two websites with the same functionality but different designs. You will notice the one which is aesthetically appealing and easy to use yielding more than the one which is not. Good web designs increase customer engagement which leads to greater conversions.
Navigation
Navigation is the primary source for your visitors to explore different sections of your website. Keep it as simple as possible. As Hick’s law puts it, “Keep it simple, stupid.”It’s human nature that the more choices you give to them, the longer it takes for them to make a decision. Websites that have cluttered, not so clear or many navigations tend to have high bounce rate.
Facilitate your customers to find what they want in maximum three clicks. Your main CTA (call to action) should ideally be one click away. Put yourself in customer’s shoes and see how frustrating it is when you are not finding what you are looking for. Ask your friends and family members to experiment with your navigation and give you feedback. Navigation is too important to go easy with.
Conversions
Your website’s ultimate purpose is to drive customers to take a certain action. Whether you want them to subscribe to your newsletter, fill up a form, click ‘add to cart’ or call a number, your website design plays a key role. Customers should know without a shadow of a doubt what you want them to do.
Draw user’s attention to your CTA by highlighting it with an appealing color, white space or simply emboldening it. Display it at a noticeable place and encourage customers to take the desired action. Avoid unnecessary distractions and keep your audience focused on your goal. A website that is not designed for conversions is actually hurting its bottom line.
Brand Perception & Credibility
Your web design will either strengthen customer’s trust on your brand or make them skeptical. It is what gives you a unique identity and sets you apart from others. Websites that radiate professionalism and consistency are easier to gain trust while shaky designs will do nothing but doubt a brand’s credibility.
Designs sell brands. Why do you recognize a brand only by looking at its logo? It’s because they have established themselves through a consistent design and style. Believe it or not, you web design is your first chance to put a credible and lasting impression on your customers.
Search Engine Optimization
Good web designs should not only look great but also comply with search engine guidelines. For example, an image might look great on the front end but may be large enough to affect the speed. Similarly, the text might be easy to read but not optimized with keywords. Websites that lack the SEO side are hard to achieve higher search engine rankings and thus generate revenue despite being visually appealing.
It is therefore very important for businesses to invest in web designers that have knowledge of SEO besides visual elements. This is often ignored in the web design process and the result is a website that looks good on the front end but has little potential to achieve what it has been designed for.
Responsiveness
Mobile users have increased exponentially in recent years and will continue to increase. Statistics show that 40.1% of the time spent on websites came from mobile users. If your website is not mobile responsive, you are simply driving away about half of your potential customers to your competitors.
Customers should be able to access your website on all screen and devices and should be as good as or better than how it looks on Desktop. They should see important information in a single view and easily do what you want them to do.