A lot of aspects of life can now be found on the Internet. People are spending a lot of time on social media sites, forums, and websites to find contents, products, and services that suit their needs. Now that a lot of activities are happening in the digital world, it is not surprising to see businesses trying to expand their influences through the use of digital marketing.
There are a lot of ways to advertise online. Some of these are email advertising, advertising through pop-up ads, investing for search engine optimization services, social media advertising, and video advertising. Why is video advertising the best way to advertise your brand or your products and services? Keep reading to find out.
1.Prospective Customers are likely to watch videos
Videos are the most engaging type of content in the world of the Internet right now. According to White Board Animation, 92% of B2B prospects consume online video, and in addition, 4 billion videos are being watched on YouTube in just a single day. This is because humans are better at remembering things when they see and hear it. With a video, you can advertise your brand or your products and services with more information at a smaller amount of time.
For example, if you advertise a professional headshots NJ services, you will want to make it more appealing for professionals who might want to use your services. You can tell the advantages of using your professional headshots NJ services as well as showing the sample of your works at the same time.
2. Videos are easier to share and are mobile-friendly
The thing about viewing in a video on mobile is that people tend to watch more videos if they’re on their mobile phones than when they’re using PCs or laptops. It is even more likely that a prospective customer will watch your videos when they’re around 30 seconds long. With the proper timing, the content of the video, and by highlighting the important points of your brand, people will likely remember your brand and what it offers.
With just a tap, anyone can share a video in all social media platforms. People who are using mobile phones are more likely to share videos they have seen and find interesting or entertaining. With great content and great video choreography, your product or brand might be the next to be shared in social media platforms.
3. Using Video to educate customers
Perhaps, this is one of the most important features of a video production ad. Instructional Video Production techniques are often used for training and educational videos. But with proper usage in advertising, using instructional video production techniques is a great way to promote your brand or products and services.
If you explain how your products work in an instructional way, chances are, people would want to try your products more. It is included in the human nature to be interested in something that they can do. In addition, video advertising will be more effective by giving the viewer an explanation to problems in which they can relate with (for example frizzy hair, dry skin, pimples, and acne problems). After showing them what your product does, your chances of winning new customers are higher. Even making your product known to a wider demographic will be beneficial to your brand.