In the world of digital marketing, small businesses usually need to put extra effort in order to get visible to the global audience.
Earlier, computers played crucial role in generating traffic to company websites as well as helped in increasing lead sales of the businesses. Last year we have seen how mobile search became so effective that it generated almost 70 billions calls to businesses.
Now, no company can take a chance of missing out on something which is proving to be a productive deal. You need to make sure that your business is providing easy ways to customers in reaching out to business :-
Let’s discuss how ppc is proving to be a powerful tool for the mid sized and small sized businesses positively :-
Why pay per click call advertising is important to the business?
Nowadays more than half of the population use mobile as a source for almost everything and anything that is related to web search. People over the internet conduct a research on local businesses and find the services which are situated nearer to their location.
Most of the companies already enjoyed the benefits of doing ppc call advertising as we have seen how big the last year was for mobile search engine.
A simple search on google such as “ electrician near me” by user can make your company services stand right on top in front of users display. You are offering the audience a immediate solution to their problem within seconds.
They just need to click on a number that is in front of their display and ask from the customer support anything they want to. This make them feel satisfied and relaxed as they finally got the solution to the problem at the time it needed the most.
What are the benefits?
According to research, it has been noticed that ppc advertising generate great traffic, higher quality lead sales and increased ROI than all the other techniques of web marketing. It tends to attract those customers better who are at last stage and ready to make a purchase as soon as they get the best.
Google published a report in which it is been clearly stated that the marketers who add phone number with business details on search engine have 8% more customers than those who don’t.
These ads are helpful as sometime people do get stuck in a situation where they need a guidance or service from expert quickly as possible. For eg- if somebody is going through blocked sink pipe and ended up with water flood in kitchen. Then he/she will make a call on the number that got appeared in front of their eyes first.
Effective for business?
Yes it is! Sometimes you don’t need to give detailed explanation about the business or the services you offer. In some situation, a direct information such as contact details and business address is enough to pull the customer towards the company.
Bottom line
Pay per call advertising is cost efficient which boost business productivity by generating higher qualified lead sales. Reach is wide at the same time it provides relevant information that shouts for direct action. The risk is low but if succeeded then the profit to business is immense.