Estate agent window displays are powerful tools, both for the estate agency and those searching for a property. This gives you your first glimpse into the properties the estate agency in question has available. It is a bit like when you meet someone and you forge a first impression of him or her. This first impression is hard to break away from, and it sets the tone for the relationship. The same can be said with a potential customer and the estate agency’s window display. Keeping that in mind, read on to discover all you need to know about estate agent displays and using them when buying a property.
All estate agents recognise the importance of their window display. It is one of the most powerful platforms they have available to them in terms of enticing customers. Thus, when looking to buy a property, you should certainly scrutinise this aspect of the company. Nowadays, the problem with a lot of estate agencies is the fact that they all use the same sort of display – endless rows of properties. There is no differentiation. Of course, you want to view the properties they have available, but you also want an estate agency that goes that extra mile too. Therefore, if you can find a company that stands out from the rest, then you know that they have potential.
Once you get up close to the display, you will be able to look at the properties the estate agency has available. This part of the process is critical. Why? Well, firstly, you have to assume that the properties displayed in the window are some of the best on their books. Otherwise, why would they choose to have them on display? Of course, in some cases, a client may pay extra to have their property featured in the estate agency’s window display in order to increase the chances of a sale, but this is not always the case. Therefore, the property selection can give you a good indication of what the estate agency has to offer.
Are there a lot of properties in the window that have already been sold? This is always a bad sign. If the company in question cannot change their displays regularly, then why should you trust them to handle your property search efficiently? Aside from this, another key aspect about using estate agent displays to assist your property search is the fact that this is a chance for you to look at properties without being interrupted. There is a wall between you and the people that work at the estate agency, and thus you don’t need to worry about anyone asking if you need help or trying to force you into a sale. If you don’t like what you see, you can walk away without the need for an awkward conversation. If you do like what you see, you don’t necessarily have to go straight into the estate agency, you may wish to research the property a little more online first.
Aside from this, another way in which you can use estate agent window displays when buying a property is by taking advantage of discounts and deals. There are a lot of companies that place discounts and special offers in their window display in order to entice customers. You may also find a unique price on a property that you cannot find anywhere else – not even on the estate agency’s website. This is a great way to make your money go further.
Hopefully, you now have a better understanding of the various ways you can use estate agent displays to assist you in your search for the perfect property. This may be an old advertising technique, but it is an effective one, which still holds great worth in your search for a new house. For estate agencies, this small space presents you with an exceptional opportunity to display your business to full effect. You should use striking and stylish display products, and give potential customers a glimpse into what you can offer them. You will need to change your display regularly, ensure you are showcasing your best properties, and come up with innovative ways to attract attention and draw people in.